Experiential Major Maps (Text-only)
College of Liberal Arts
Department of Communication
Bachelor of Arts in Communication (Advertising)
This is the text-only version of this Experiential Major Map (EMM). Please visit the EMM homepage for the full document.
1st year
Fall Semester
ENGL 1301
HIST 1301
CREATIVE ARTS
MATH (1301 SUGGESTED)
LANGUAGE 1441
UNIV 1131
Spring Semester
ENGL 1302
HIST 1302
POLS 2311
MATH 1308 OR 1309
LANGUAGE 1442
Summer (Optional)
HOURS 33
2nd year
Fall Semester
LIFE/PHYS SCIENCE
ADVT 2337
CORE -CULTURE
COMM 2311
COMPONENT CORE
Spring Semester
LIFE/PHYS SCIENCE
POLS 2312
ECON 2305
COMM 3303
PREL 2338
Summer (Optional)
HOURS 30
3rd year
Fall Semester
ADVT 3304
ADVT 3305
COMS 2305
COMM 3315 (SATISFIES UNIV 1101)
OPEN ELECTIVE
Spring Semester
ADVT 3306
PREL 3320
COMM 3300
OPEN ELECTIVE
OPEN ELECTIVE
Summer (Optional)
HOURS 30
4th year
Fall Semester
ADVT 4300
COMM 3310
DEPT UL ELECTIVE
OPEN ELECTIVE
OPEN ELECTIVE
Spring Semester
ADVT 4301
UL ELECTIVE
OPEN ELECTIVE
OPEN ELECTIVE
HOURS 27
TOTAL DEGREE HOURS 120
College of Liberal Arts 700 West Greek Row Drive 118 P: 817-272-2163 IP: 817-272-5760 I uta.edu
DESIGN YOUR JOURNEY
College of Liberal Arts - Department of Communication
Bachelor of Arts in Communication (Advertising)
Beginning the Journey
EDUCATE
Be familiar with your degree plan.
Meet with a Department of Communication advisor.
Focus on core courses for your major: COMS 2305;
ECON 2305; MATH 1308; PREL 2338; ADVT 2337.
ENGAGE
Enhance your UTA experience-take part in community outreach through volunteer programs with local city and business initiatives for community relations.
Consider a minor in an area that expands your career opportunities in your field of study, such as business, journalism, visual communication, or public relations; discuss these with your advisor.
Consider a double major in advertising and public relations.
EXCEL
Attend an AAF and PRSSA organization meeting, career orientations, and career fairs.
Develop a list of career goals; discuss with advisor to stay on track.
Practice interview skills with professors and Lockheed Martin Career Development Center staff.
Trailblazing the Path
EDUCATE
Attend a Communication Department student
Examine research opportunities in your career field.
Attend a Students for Global Change meeting; explore study abroad opportunities for your field of study.
Learn more about study abroad opportunities for advertising majors.
ENGAGE
Amplify your skills in graphic design.
Take a leadership position with a Communication
Department student organization: AAF, PRSSA, SPJ,
Discuss career goals with your advisor.
Focus on your upper-level major courses: ADVT 3304;
3305; 3306; ECON 2305; COMM 3303; 3300; 3310; ADVT
Discuss required department electives with your advisor.
Explore the CoLA Spotlight research forum.
EXCEL
Gain leadership skills and practice them in an internship and student organizations.
Discover how the Communication Honor Society can further your career goals.
Engage with the Festival of Ideas.
Destination Graduation
EDUCATE
Consult with the Lockheed Martin Career Development Center about on-campus jobs for advertising majors.
Any of our majors (ADVT, BCMN, COMM, COMS, CTEC, JOUR, PREL) can apply for:
-Donald & Dorothy Bunnell Endowed Scholarship,
-Phillip Lynn Hall Endowed Scholarship,
-Glenda Hobbs-Reynolds Endowed Scholarship
If you're an Advertising major, you can apply for:
-DFW Interactive Marketing Association Scholarship
-George W. & Lana B. Proctor Endowed Scholarship
ENGAGE
Apply for the DFW Internet Marketing scholarship; apply for the George and Lana Proctor scholarship.
Be ambitious finding internship options in your career field to gain experience for your career.
Become a Communication Department ambassador.
EXCEL
Build networking opportunities
Attend an alumni event or the Fort Worth or Dallas AAF meetings and consider volunteering for organizational events
Discover how research opportunities in your department can lead to more knowledge for your career field
*You can ask your freshman advisor about what these requirements are
CAREER DEVELOPMENT
All majors job fair
Federal work study programs
Internships
Interview
Mavmentors
The Lockheed Martin Career Development center
GLOBAL ENGAGEMENT
Global Grounds
Global Mavericks Program
International Week
Language exchange program
LEADERSHIP
DEVELOPMENT
Take leadership roles in student projects and a student organization in your career field
Student Governance
Grant proposal development seminar
Fraternity and sorority life
Leadership Institute
Leadership minor
COMMUNITY ENGAGEMENT
Alternative Break trips
Service learning with major classes
UNDERGRADUATE RESEARCH
Involve professor and business leaders to conduct research in a needed area of your field
Find your career
What career options do I have with this major?
Account Executive
Graphic Design
Ad Sales
Art Director
Copywriter
Corporate Communication
Creative Services
Government -Advertising and Communications
Marketing
Media Buyer
Media Placing
Media Relations
Nonprofit -Advertising and Communications
Production Coordinator
Workforce Skills
Communication: Develop and articulate ideas clearly and effectively across all mediums including but not limited to written, oral, and digital communication.
Creativity/Ingenuity: Synthesize existing ideas and concepts in innovative and creative ways to develop new ways of thinking or working, and engage in divergent thinking and risk taking.
Teamwork/Collaboration: Work within a team and foster collaborative relationships with peers and supervisors. Use interpersonal skills to demonstrate respect and dignity for others while working toward a common goal.
Career Readiness
Ability to Make Crucial Observations and Decisions
Campaign Management
Collaboration
Computer Programs Proficiency
Creativity
Critical Thinking and Reasoning Skills
Graphic Design
Leadership
Take Action
Explore workforce skill development through on-and off-campus activities
Engage with the UTA Lockheed Martin Career Development Center at uta.edu/careers
Meet with a career consultant
Network with employers
Discover internships and co-ops
Media Planning
Interpreting Research and Statistics Related to Consumer Behavior
Persuasive Communication
Production
Professionalism
Research Methods
Understanding of Diverse Viewpoints
Apply for on-campus employment
Join Handshake, our career services platform
Participate in career development programs
In addition, students are highly encouraged to create a Linkedln profile and be involved in a student organization to develop leadership skills
Visit uta.edu/student-success/major_maps for the latest version of this major map.