College of Business

Department of Marketing

Bachelor of Business Administration in Marketing

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1st year

Fall Semester

ENGL 1301

MATH 1315 (TCCN = MATH 1324)

HIST1301

ECON 2305 (TCCN = ECON 2301)*

MANA 1301 (TCCN = BCIS 1301)

UNIV 1131 OR 1101 (1 HOUR)

Spring Semester

ENGL 1302

MATH 1316 (TCCN = MATH 1325)

HIST 1302

ECON 2306 (TCCN = ECON 2302)**

CREATIVE ARTS (050)

Summer (Optional)

An alternate plan would include taking 13 hours during fall, 12 hours during spring, and 6 hours during the summer.

HOURS 31

2nd year

Fall Semester

ACCT 2301

LIFE & PHYSICAL SCIENCE (030)

INSY 2303 (TCCN = BCIS 1305)

POLS 2311 (TCCN = GOVT 2305)

LANGUAGE/PHILOSOPHY/CULTURE (040)

Spring Semester

ACCT 2302

LIFE & PHYSICAL SCIENCE (030)

BSTAT 2305 (TCCN = BUSI 2305)

POLS 2312 (TCCN = GOVT 2306)

NON-BUSINESS ELECTIVE (2 HOURS)

Summer (Optional)

An alternate plan would include taking 12 hours during fall and spring and 5 hours during the summer.

HOURS 29

3rd year

Fall Semester

BLAW 3310

FINA 3313

MANA 3318

MARK 3321

ADVANCED ECON ELECTIVE

Spring Semester

MARK 3324

ADVANCED MARK ELECTIVE

BCOM 3360

BSTAT 3321

ADVANCED BUSINESS ELECTIVE

Summer (Optional)

An alternate plan would include taking 12 hours during fall and spring and 6 hours during the summer.

HOURS 30

4th year

Fall Semester

MARK 4311

ADVANCED MARK ELECTIVE

OPMA 3306

ADVANCED ACCT ELECTIVE

ADVANCED BUSINESS ELECTIVE

Spring Semester

MARK 4322

ADVANCED MARK ELECTIVE

MANA 4322

ADVANCED BUSINESS ELECTIVE

ADVANCED BUSINESS ELECTIVE

HOURS 30

TOTAL DEGREE HOURS 120

*Completion of ECON 2305 satisfies Social/Behavioral Science (080).

**Completion of ECON 2306 satisfies the Foundational Component.

DESIGN YOUR JOURNEY

College of Business - Department of Marketing

Bachelor of Business Administration in Marketing

Beginning the Journey

EDUCATE

Apply for admission to UTA, submit all required information, and accept your admission.

Sign up for a New Maverick Orientation.

Schedule an appointment with your alpha advisor before orientation. Complete the "Getting to Know You" form to help your alpha advisor understand your goals.

Become familiar with tutoring resources such as the IDEAS Center, Supplemental Instruction, etc.

Explore the department's website.

Review the Academic Calendar each semester for important dates such as the First Day of Class, Late Registration, the Last Day to Drop, etc.

ENGAGE

Attend Orientation and meet other business students during the College Session.

Enroll in UNIV-BU 1131 (freshmen) or UNIV-BU 1101 (transfer) to learn skills that will aid in your success and build peer relationships. Enroll in all courses as soon as possible to obtain your ideal schedule.

Introduce yourself to professors and peers, especially those within your major courses.

Familiarize yourself with the Lockheed Martin Career Development Center.

Activate your Handshake account and take the Focus2 Career Assessment.

Set up a Linked In account.

EXCEL

Develop basic skills for success: attend class, be on time, read and complete all assignments, ask questions, earn Cs or better in all courses.

Research the BNSF Early Leader Program (freshman/sophomore) or Goolsby Leadership Academy (junior). See your alpha advisor for more eligibility.

Research the Honors College. See your alpha advisor for more information.

Explore MyMav Scholarshop for scholarship opportunities.

Trailblazing the Path

EDUCATE

Complete the courses within the General Core in order to establish a strong foundational GPA before enrolling in more difficult junior-and senior-level courses.

Complete the following courses according to the four-year plan with a C or better: MATH 1315 and 1316, ACCT 2301 and 2302, ECON 2305 and 2306, and INSY 2303. (A delay in taking these courses will delay your graduation.)

Ask your alpha advisor about accelerated or fast-track programs.

Attend an "Open for Business" workshop provided by Graduate Business Services to explore graduate business degrees.

ENGAGE

Follow your APG or schedule an APG check up with your alpha advisor if you need to make adjustments.

If earning a D or Fat mid-terms, consult with your professor and advisor about options.

Ask professors about career advice and/or internship opportunities.

Participate in Business Week (typically in the spring) and attend the All Majors Job Fair (offered at various times)

Join a registered student organization that pertains to your professional or social interests.

Volunteer for the Big Event or other community service.

EXCEL

Declare your business major after completing 12 hours of business at UTA and earning a 2.25 GPA in all GPAs.

Ensure you are completing prerequisites in order to avoid a delay in graduation.

Submit resume for evaluation through VBOCK, which is available in your BCOM 3360 course.

Participate in an internship or study abroad opportunity.

Research a company that you admire or one where you would like to work.

Destination Graduation

EDUCATE

Schedule an appointment with your alpha business advisor for a graduation audit once you reach 90 hours.

Submit final transcripts for courses taken outside of UTA.

Apply for graduation through MyMav.

Explore next steps after graduation. Will you be getting a job, taking graduate courses, etc?

ENGAGE

Attend a conference related to your major.

Attend speaker and special events.

Take on a leadership role within an organization.

Talk to professors and mentors about writing a reference for you.

EXCEL

Maintain a minimum 2.0 in your overall, business, and major GPAs with no Ds in your major coursework in order to satisfy degree and graduation requirements.

Participate in the Commencement ceremony.

Join the UTA and College of Business Alumni Association.

Finalize any details related to a graduate program.

CAREER DEVELOPMENT

All Majors Job Fair

Internships

Business Week

GLOBAL ENGAGEMENT

Study Abroad

International Week

LEADERSHIP DEVELOPMENT

Student Government

Student Organizations

BNSF Early Leader and/or Goolsby Leadership Academy

Honors College

COMMUNITY ENGAGEMENT

Alternative Spring Break

The Big Event

Volunteer Opportunities

Community Service Opportunities

Homecoming Events

UTA and COB Alumni Association

UNDERGRADUATE RESEARCH

Present at a Conference

Reach Out to Professors about Potential Research Opportunities

Prepare for Graduate School by Researching Your Program

Attend an "Open for Business" Workshop Provided by Graduate Business Services

Research a Company You Admire and/or Would Like to Work At

FIND YOUR CAREER

What career options do I have with this major?

Account Representative

Credit Manager

Advertising Executive

Customer Service Manager

Art Director

Development Officer

Bank Officer

Direct Mail Specialist

Brand Manager

Distribution/Transportation Manager

Buyer

District Sales Manager

Insurance Agent

International Marketer

Internet Marketing Specialist

Lobbyist

Management Trainee

Marketing Associate Manager

Circulation Manager

Claims Adjuster/Examiner

Employment Agency Counselor

Financial Planner

Market Research Analyst

Merchandise Buyer

Commercial Artist

Comparison Shopper

Consultant

Consumer Affairs Specialist

Consumer Credit/Loan Officer

Copywriter

Franchise Specialist

Fundraiser

Government Administrator

Grant Writer

Import/Export Manager

Inside Salesperson

Marketing Communications Specialist

Professional Salesperson

Retail Manager

Sales Manager

Social Media Manager

Workforce Skills

Communication: Develop and articulate ideas clearly and effectively across all mediums including, but not limited to, written, oral, and digital communication.

Critical Thinking: Analyze issues, make decisions, and overcome problems by using sound reasoning before forming a strategy, decision, or opinion.

Teamwork/Collaboration: Work within a team and foster collaborative relationships with peers and supervisors. Use interpersonal skills to demonstrate respect and dignity for others while working toward a common goal.

Career Readiness

Analysis

Applying the Fundamentals of Psychology, Sociology, Economics, and Statistics in order to Encourage Marketplace Exchanges Between Buyers and Sellers of Goods and Services

Communication Skills

Critical Thinking

Developing Solutions

Formulating Plans and Policies

Interpreting Data

Managing and Directing People and Programs

Selling and Negotiating

Take Action

Explore workforce skill development through on-and off-campus activities

Engage with the UTA Lockheed Martin Career Development Center at uta.edu/careers

Meet with a career consultant

Network with employers

Discover internships and co-ops

Apply for on-campus employment

Join Handshake, our career services platform

Participate in career development programs

Visit uta.edu/student-success/major_maps for the latest version of this major map.