The Cowboy Connection: UTA Inquiry Magazine

Spring 2016

Inquiry Magazine Archive

Winter 2016: Energy Evolution

From carbon dioxide conversion to landfill mining, researchers at UTA are seeking viable alternative energy options.
Spring 2016: Premium Blend

Found in everything from space shuttles to dental fillings, composite materials have thoroughly infiltrated modern society. But their potential is still greatly untapped, offering researchers ample opportunity for discovery.
Fall 2015: Collision Course

Within the particle showers created at the Large Hadron Collider, answers to some of the universe’s mysteries are waiting.
Spring 2015: Almost Human

Model systems like pigeons can help illuminate our own evolutionary and genomic history.
Fall 2014: Small Wonder

UT Arlington's tiny windmills are bringing renewable energy to a whole new scale.
Winter 2014: Overdue for an Overhaul

The stability of our highways, pipelines, and even manholes is reaching a breaking point.
2012: Mystery solved?

Scientists believe they have discovered a subatomic particle that is crucial to understanding the universe.
2011: Boosting brain power

UT Arlington researchers unlock clues to the human body’s most mysterious and complex organ.
2010: Powered by genetics

UT Arlington researchers probe the hidden world of microbes in search of renewable energy sources.
2009: Winning the battle against pain

Wounded soldiers are benefiting from Robert Gatchel’s program that combines physical rehabilitation with treatment for post-traumatic stress disorder.
2007: Sensing a solution

Tiny sensors implanted in the body show promise in combating acid reflux disease, pain and other health problems.
2006:Semiconductors: The next generation
Nanotechnology researchers pursue hybrid silicon chips with life-saving potential.
2005: Imaging is everything
Biomedical engineers combat diseases with procedures that are painless to patients.

The Cowboy Connection

Study shows financial benefits of adapting business hours to events at AT&T Stadium

Though the Dallas Cowboys haven't had done much winning lately, the businesses near the team's stadium in Arlington have.

According to a four-year study by management Associate Professor Liliana Pérez-Nordtvedt, when local businesses synchronized their operations around major events at AT&T Stadium, they experienced success. In contrast, those that viewed the facility as a threat became paralyzed when trying to adapt to the changing economic environment.

"For the latter, the time-adaptation element—like changing operating hours to coincide with activities at the stadium—became much more crucial than what was happening to them," Dr. Pérez-Nordtvedt says. "Having geographical distance from the stadium removed the paralyzing frame of mind that businesses with threat-perception suffered."

She, along with fellow management Associate Professors Susanna Khavul and Jeffrey McGee, teamed with David Harrison from UT Austin on the study, titled "Adaptation to Temporal Shocks: Influences of Strategic Interpretation and Spatial Distance" and published in The Journal of Management Studies.

"We just never felt like the subject had received enough attention," Pérez-Nordtvedt says. "What was surprising is that many of the changes business owners implemented were inexpensive moves." In addition to changing operating hours, this included things like offering free shuttles to the stadium, then handing out specials to lure people into their establishments. "It wasn't like repainting your business blue and white for the Cowboys. A book store was still a book store and a restaurant was still a restaurant."

Spring 2016

Score

The Cowboy Connection

Study shows financial benefits of adapting business hours to events at AT&T Stadium

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Shiny

Power Up

Crafted

Material World

Inquiry Magazine Archive

Score

The Cowboy Connection

Study shows financial benefits of adapting business hours to events at AT&T Stadium

ExploreMore articles from this issue

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More articles from this issue