One of two 40-foot banners welcomes motorists as they drive through campus on Cooper Street. The signs complement a comprehensive campaign that focuses on personal stories of Maverick achievement. Messages convey the essence of being a Maverick as the capacity to imagine possibilities, then achieve them at UT Arlington. The campaign features cinema spots, digital mall billboards and outdoor billboards, as well as online, print and radio ads. For more information, visit www.uta.edu/beamaverick.