The new logo, advertising, research methods and costs were among the topics on chatters' minds following the Feb. 15 brand launch. President James D. Spaniolo and Alumni Association Executive Director Christina Cobb answered questions from more than 100 online Mavs Chat participants.

The first advertisements promoting the 'Be A Maverick' brand featured professors reflected, literally, in the work of their students. The concept illustrates how these active learning duos are achieving creative distinction in filmmaking and scientific breakthroughs in tuberculosis and fuel efficiency research.

Meet members of the UT Arlington community who chose to travel down only one path--the one they created for themselves. They're bright minds, independent thinkers, free spirits, intellectual adventurers--distinctive personalities with passion and ambition. They're mavericks.