About Lisa: Lisa Cobb is an enterprising financial leader and board director to guide corporate finance, M&A, growth and restructuring initiatives at large and smaller business. For 20 years, Lisa has served in CFO roles, leading full P&L operations at companies with up to $135M in revenue, reporting to the CEO and board of directors. She navigates day-to-day operations through organic growth and acquisitions, managing to short- and longer-term business strategic objectives to meet cash and financing needs. She has started, grown and reorganized businesses to meet changing industry dynamics and customer needs. Lisa has delivered financing solutions to small businesses, operationalized human resources departments, led marketing campaigns, and driven M&A and divesture strategies to grow businesses and organizations or reposition them more competitively. In 2017, Fort Worth Business Press honored Lisa as one of the top CFOs in Fort Worth, TX. In board and committee roles since 2015, Lisa has spearheaded ESG/DEI initiatives and innovated new financing and marketing strategies for business and nonprofit entities. In November 2022, she joined the Board for The Fort Worth Herd which in partnership with Visit Fort Worth is dedicated to preserving Fort Worth’s western heritage with the twice-daily cattle drive as well as driving business and tourism to She is a former Board, Executive Committee, and Small Business Council Committee Member at the Fort Worth Chamber of Commerce. She chaired its Women’s Insight Network and led an entire programming rebranding campaign which increased membership engagement significantly. Her leadership in these roles, along with her business successes, garnered awards and recognition. Lisa was featured in Fort Worth Inc Magazine’s “Hammering the Glass Ceiling”, in 2019, for rising to the C-Suite while managing a family in heavily male dominated industries. In 2020, the Washington DC office of the SBA and National Women’s Business Council featured Lisa as a webinar speaker on financing for international revenue growth in a global economy. Lisa shared her story of navigating the past decade of industry and market changes as a business owner at Precise Energy Products Inc. She also introduced small businesses to the new financing vehicle she created, collaborating with Citibank US and the SBA. Over the years, her company’s recognition and awards have included being named among the 2022 Top 100 Privately Held Businesses in Tarrant County, by Fort Worth Business Press, winner of the 2014 SBA Region VI Exporter of the Year Award, recipient of the 2015 FTW Chamber Small Business of the Year Award and ranked #2450 on the 2015 INC 5000 fastest growing private companies in America. She was accepted into the highly competitive Stanford Executive Education Mergers and Acquisitions Immersive Program in July 2022 and also earned her Certificate in Mergers and Acquisitions from the New York Institute of Finance in May 2022. Her consulting practice with ExecHQ is focused on helping companies maximize value when going to market to raise capital or to sell. As Co-Owner and Chief Financial Officer at Precise Energy Products Inc. in Fort Worth, TX, Lisa has led finance, accounting, supply chain, and human resources operations through startup, growth, divestiture, and consolidation, since its co-founding with her husband in 2010. Earlier, Lisa led corporate growth developing and executing M&A strategies, while CFO at HealthSmart Holdings/American Administrative Group for 8 years. There she reported to the CEO and board of directors as she planned and executed three acquisitions, restructured its debt and equity, and took it from ~$10M to $135M revenue and $30M EBITDA. This included office (re)locations, HR (re)structuring, employee transitions and benefits (re)design. Prior to that, as a Director of EnerShop, an American Electric Power (AEP) company, Lisa led the business through divestiture, as AEP decoupled regulated/non-regulated business activities. Lisa started her career in tax planning and international accounting working with Ernst & Young, Bluebonnet Savings & Loan, and Madison Minerals. She holds a B.S. in Accounting from the University of Houston Clear Lake and maintains her CPA in TX. She is a member of the Private Directors Association, Financial Executives International, Texas Society of CPAs, Ronald McDonald House Roadhouse Committee, & Circle of Red at the AHA. Lisa resides with her husband in Colleyville, TX.