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Marketing Research - Master's (MS)

CIP CODE 52.1402.00

DEGREE OVERVIEW

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.


ABOUT THE PROGRAM

  • Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
  • Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.

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CAREER OPPORTUNITIES

  • Marketing Research Analyst
  • Marketing Director
  • Project Manager
  • Senior Research Analyst
  • Business Market Analyst

DEGREE OPTIONS

MS - Master of Science in Marketing Research

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields. The curriculum blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.

Download degree plan - Marketing Research - MS


WHY CHOOSE US?

  • No. 17 Marketing Research program in U.S. (QS, 2020)
  • Program internship opportunities
  • AACSB accredited (top 5% of business programs globally)
  • College of Business alumni network of over 55,000 and counting

GET STARTED

Take the next step toward investing in yourself by learning more about our Marketing Research - Master's (MS) program.


Apply Today

If you're ready, so are we. The next step is to apply. Applying for admission is easy, and we're here to work with you every step of the way.

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PROGRAM CONTACT

Name:
Michaela Mora, MSMR, UXMC

Phone:
817-272-1936

Email:
michaela.mora@uta.edu


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Marketing Research - Master's (MS)

Learn more about this program on the Department or College website.

Department of Marketing

College of Business

seek UT

OUR GRADUATES EARN ON AVERAGE

1st YEAR
5th YEAR
10th YEAR
$57,000
$84,000
$105,000
See Earnings Data